Youth Collaboratory
Youth Collaboratory equips the next generation with tools to build civic power, teaches them how to live as active citizens,
and provides resources to help students develop Power Projects to solve community problems.
To recruit members for the 2024 cohorts, I spearheaded the entire marketing campaign by developing the following:
Digital Marketing Strategy
Social Media Content
Paid Advertising
Key Results
Established campaign naming, tone and direction, ensuring consistent distribution across all marketing channels.
Organic results: 10, 377 impressions and 581 engagements.
Paid results: Reached 150.4k people and generated 28.1k engagements
13.6% of applicants learned about this opportunity via an Instagram ad.
I designed this graphic to promote the applications for the Youth Collaboratory 2024 cohorts.
Content Creation
Feedback and Reviews
““Let’s give a big CU WOO HOO to Charisma for carrying the Comms department for the past 3.5 months. Charisma pushed herself and got so much done over the last few months, including…taking on the YC application project (which had not originally been slated to happen until Natalie came back but she got it done anyway), and many more things I didn’t even see. ”