United Way of Greater Atlanta
United Way of Greater Atlanta brings together people and resources to tackle complex issues
and drive sustainable positive change to help the community thrive.
As the Social Media Project Manager, I engaged and grew the organization’s social media communities by developing event promotional plans, creating social media content and campaigns, writing copy for paid ads, and launching new initiatives. In addition to managing an ever-changing content calendar for the flagship channels, across five platforms, I also provided guidance and managed 6+ affinity group social channels.
*Three months after joining the organization, I stepped up to fulfill some of the responsibilities of the Director of Social Media & Content during their leave of absence. Check out my work below!
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Facebook Business Suite, Facebook Commerce Manager, Instagram, Twitter, LinkedIn, YouTube, and TikTok
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Hootsuite, Canva, GIPHY, Trello, Linktree, Bitly, WordPress, Canto, Airbo, Google Suite, Microsoft Office, and Zoom
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Customer Service, Project Management, Copywriting
Event Promotion and Live Event Coverage
Throughout the year, United Way of Greater Atlanta leadership societies and affinity groups host annual fundraising events. To contribute to the success of the signature events, I create promotional plants, provide live event coverage, and publish event recap photos and reels.
YPE SaturDAY of Service
I was excited to film, edit, and launch United Way of Greater Atlanta’s first Instagram Reel to recap YPL and LINC’s SaturDAY of Service.
Results: The IG Reel received 4,528 plays, reached 4,219 people, and 125 interactions.
Social Media Campaigns
Giving Day
It was an exciting opportunity to help launch United Way of Greater Atlanta’s first Giving Day, June 9th.
I spearheaded the social media strategy by writing copy and publishing content across five social media platforms, incorporating a social media toolkit, and developing the campaign hashtag: #UnitedGivingDay.
Power of Promise
United Way of Greater Atlanta made a promise to unite people and resources to eliminate racial barriers and improve equity for families, children, and the communities, regardless of zip code or race.
To further this initiative, I composed social media captions and published content across 5+ platforms.
Photography
