YELLS, Inc.

Youth Empowerment through Learning, Leading, and Serving, Inc. (YELLS) is a 501(c)3 non-profit youth development organization helping young people rise as active, healthy, and productive servant-leaders within their communities.

I joined the YELLS team as the Marketing/Community Engagement Specialist to help with branding, event marketing, and social media strategy.

Before

After

Over the course of six months, I implemented usage of a social media calendar and developed content to increase engagement rate across multiple platforms, primarily focusing on Facebook and Twitter. At the completion of this campaign, I increased the Facebook engagement by 18% and Instagram engagement rate to average of 6.7%.